Popularity is Not Confirmed When Unharnessed

Thank You For Your Business!

     

                          

Last week I sent an email blast containing our blog's first post to about 3 hundred people. The click through rate was 17.33% just shy of the best case average of a 20% CTR; nonetheless, the results fall on me because I designed the headline and acquired the list. When reflecting I analyzed the situation and asked myself what could I have done to get the percentage higher? Knowing that those 3 hundred people I delivered the blast to were a mixture of childhood friends, and family members amplified the impact of the result. Wouldn't you scratch your head and wonder why people you share your everyday life with didn't notice you enough to interact? This experiment was done in an attempt to obtain a significant result when marketing privately instead of publicly. Again this wasn't a terrible response compared to the ideal average. My main concern was the 0% conversion rate after obtaining the views we did get. Does that mean that everyone who did view the blog does not want to see subsequent content of ours? And not sign up to be privvyed to content that is more openly expressed? Well yes, that's exactly what it means and I would be delusional to think sending another blast to the same consumers would make a difference. Popularity is not the same as productivity, and push & pull marketing have everything to do with it. Why ddidn't I pull my targeted audience instead of pushing us onto a random one? It's because I disregarded the difference between marketing and popularity.